The challenge in a startup is you hit a lot of turbulence, and you want people who understand that it’s just turbulence and not a crisis.
Anne Wojcicki

When you try new things, you will make mistakes. That’s OK.
Anne Wojcicki

Traditionally, when you talk to people who have Parkinson’s or Alzheimer’s, they’ll talk about how they’re in five or six studies, and they’ve been sequenced by each study. That’s just fat in the system. Just have a single data set that then you can share. You can make the entire system more efficient.
Anne Wojcicki

Big data is going to make us all healthier.
Anne Wojcicki

There’s going to be space travel at some point.
Anne Wojcicki

I want the world’s data accessible.
Anne Wojcicki

Every couple of weeks, someone writes in and says, ’23andMe saved my life.’
Anne Wojcicki

If I know I’m at genetically high risk of Alzheimer’s, maybe I don’t plan to retire at 80, and maybe I’m more proactive about where I’m going to live and who’s going to take care of me.
Anne Wojcicki

Employment and health insurance are now protected by the Genetic Information Nondiscrimination Act.
Anne Wojcicki

Pharma companies don’t have a direct relationship with consumers, so they’re always subjects.
Anne Wojcicki

You can get so much value just from being genotyped.
Anne Wojcicki

The goal of having more and more information is really to better be able to predict what is your health outcome going to be.
Anne Wojcicki

People want to be in charge of health information. They want it available the same way online banking is available.
Anne Wojcicki

When you have a laser focus, and you get distracted by what other people say, you can lose that laser focus.
Anne Wojcicki

There’s nothing more raw in life than when you’re sick.
Anne Wojcicki

My family and I were some of the first people to be genotyped.
Anne Wojcicki

People are used to dealing with risk.
Anne Wojcicki

You are not just about death and disease.
Anne Wojcicki

Most medications don’t work effectively for a lot people.
Anne Wojcicki

It’s crazy to me that in this world of electronic medical records Walmart has so much information about how we shop, but no one has that information about our health. Why can’t my doctor say, ‘Wow, Anne, based on your lifestyle and behavior, you’re five years from being diabetic.’ But I can go to Target, and they know exactly what I’m going to buy.
Anne Wojcicki

The pharma industry is one of the few industries that comes up every year and brags about how much worse they got – like, now it costs $2 billion to make a drug, and it was a billion 5 years ago.
Anne Wojcicki

Part of the beauty of Silicon Valley is that people generally encourage you to think crazy. It’s the hypothesis that there’s nothing sacred that can’t be changed.
Anne Wojcicki

There’s a beauty in being unrealistic.
Anne Wojcicki

I was really raised in a gender-neutral household. I always knew I was a girl, but it never occurred to me that there was a limitation.
Anne Wojcicki

You don’t do new things and try to change the system without generating debate.
Anne Wojcicki

I have mothers with small children come to me and say, ‘You found that I had early breast cancer – because of you, I don’t have cancer.’ You’ve just prevented that person from dying early, and to prevent an early, unnecessary death is incredibly meaningful.
Anne Wojcicki